SUNY Potsdam Swimming & Diving

During my time as a student athlete at SUNY Potsdam as a swimmer, I was always looking for ways to get more people to our meets. Whether it was the general public, students, or professors, I really wanted to increase our attendance numbers. From there I asked my coach if I could start an Instagram account for our team, this being my first experience with marketing through social media in athletics. 

The work showcased are posts I was able to archive before the account had been deleted when staff changes had taken place in 2024. This being a minor setback, I still value the opportunity and everything I was able to learn during the two years I ran the account.